The 90 Day Brand Plan

The DIY brand roadmap for overwhelmed solopreneurs.

     ⚡️ Gain clarity. 
     ⚡️ Find your purpose. 
     ⚡️ And stop winging it.

Take control of your brand (and what it stands for) so you never have to second-guess Every.Single.Decision in your business again.

Sound good? Enrol now. Start 1st October 👇👇🏽👇🏿
Hello! Start Right Here 🤗
🎥 Video: What Makes A Good Brand Strategy?
6 mins
📋 What makes a good brand strategy?
How To Use The Trello Board
5 mins
How to COPY the TRELLO BOARD for your own use
Context
🎥 Video: Understanding the environment you operate in
12 mins
1.1 What's happening outside of your business bubble?
1.2 What alternatives are present?
1.3 What's happening in the broader market?
1.4 What's your current situation?
1.5 Capturing the key insights
Google Scholar
Nielsen
Mintel
Euromonitor
Statista
📝 Brand CODEX - The CONTEXT Workbook
398 KB
People
🎥 Video: Defining your audience
5 mins
2.1 Who are you really talking to? Determining whether you're a B2C or a B2B.
2.2 Demographics
2.3 Psychographics / Lifestyle Factors
2.4 Needs
2.5 Segments
Australian Bureau of Statistics
US Census
UK Census Data
📝 Brand CODEX - The PEOPLE Workbook
174 KB
Foundations
🎥 Video: Creating your brand foundations
5 mins
3.1 What are your core Brand Values?
3.2 What are your foundational Brand Beliefs?
3.3 What is your Brand Purpose? What does your brand exist to do?
3.4 What is your Brand's Vision of the future? What Legacy will your brand leave?
3.5 Discover your Brand Archetype
3.6 Identify your Brand Archetype Icon
3.7 Define your Brand Personality
3.8 Describe your Brand Tone of Voice
3.9 Establish your Brand Impact
3.10 Distilling your Brand Essence
Personality, Values and Tone of Voice Descriptor Lists
309 KB
📝 Brand CODEX - The FOUNDATIONS Workbook
200 KB
📚 Additional Resources To Learn More
Value
🎥 Video: Defining How You Uniquely Offer Value
6 mins
4.1 What are the benefits you offer?
4.2 What is your Value Proposition?
4.3 What is your promise?
4.4 What are your proof points?
📝 Brand CODEX - The VALUE Workbook
123 KB
Message
🎥 Video: Crafting your message
6 mins
5.1 What behaviour change are you encouraging?
5.2 Define your core message
5.3 Map out your customer journey
5.4 Determine your brand-aligned content themes
5.5 Figure out where and how you'll reach your people
📝 CUSTOMER JOURNEY MAP
251 KB
📝 Brand CODEX - The MESSAGE Workbook
184 KB
📚 Additional Resources To Learn More
Execution
🙌 Lessons Coming Soon 🙌
Bonus Module: Your Brand's Visual Identity
🙌 Bonus Module: Coming Soon 🙌
You Did It! 🎉 🎉 🎉
🎥 Video: Congratulations! Now What?
5 mins
🎨 What to include in a DESIGN brief
3.31 MB
🖋 What to include in a COPYWRITING brief
3.14 MB
🖥 What to include in a WEBSITE brief
3.44 MB
🙌 Coming Soon 🙌 Your Blueprints
Bonus #1: Briefing Templates
🎨 A template to brief a DESIGNER
36.5 KB
🖋 A template to brief a COPYWRITER
36.5 KB
🖥 A template to brief a WEBSITE DESIGNER / DEVELOPER
36.6 KB